Panama has managed to make around 450 appointments with travel agencies from Spain, Russia, Portugal, Argentina, Poland, and Lithuania.
Some 22 companies and experts of the DMO (Destination Marketing Organization) the Tourism Authority of Panama (ATP) join forces to attract the largest amount of customers in the International Tourism trade Fair (FITUR), which takes place in Madrid – Spain since last January 18.
In the first four days of the fair dedicated to business, Panama has managed to make around 450 appointments with travel agencies from Spain, Russia, Portugal, Argentina, Poland, and Lithuania, among others, that have shown interest in promoting Panama as a destination for leisure and pleasure.
Gustavo Him, minister of the Panama Tourism Authority (ATP), stated that the FAIR is the showcase where all the tourism potential at the international level and 'therefore is given to know the strategy this year to promote Panama abroad, through digital media or social networks'.
Source: The Century
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