Sunday, August 28, 2016

The Lexus IS one million units – PanamaOn

No doubt a great achievement for the first Lexus designed especially for the European market, a region currently continues to enjoy great popularity. In fact, one in five Lexus IS sold worldwide sold in Europe.

Seventeen years ago, Lexus was the aim of attracting a new younger clientele with a compact sports saloon that offered a careful style, a 2.0-liter inline six-cylinder and excellent response and rear wheel drive. With its debut in Europe – after the launch of the LS and GS models – and thanks to its extraordinary driving dynamics live up to its high level of equipment and safety, he managed to position the company in the broad and competitive car market deluxe. The speed with which grew the reputation of Lexus as a brand of excellent quality and dedicated service fostered the interest of customers for the IS and the range soon expanded to include the most powerful model of 3.0 liters, the IS 300 and, since 2001, the novel SportCross.

the original iS proved to be very effective to open doors to Lexus as the second generation model was presented at the Geneva Motor Show in the year 2005. with a distinctive design and more sophisticated rooted in the new design philosophy of L-greater subtlety and refinement, the newcomer Lexus provided a platform for exploring new possibilities to expand the market appeal of IS. The IS 250 initial, with a gasoline engine V6 2.5-liter available with automatic transmission it joined in 2006 the first diesel Lexus, the IS 220d.

A year later would be presented in the Detroit motor Show the IS F, a model high-performance “engine designed by enthusiasts, for enthusiasts engine” as Lexus said then. This was the first Lexus to show the distinctive performance F, a predecessor of the supercar LFA and models RC F and GS F today for all parts of the car were improved for the sake of a better performance and more driving pleasure. Its engine 5.0-liter V8 423 DIN hp provided by its pioneering eight-speed transmission, allowing the vehicle from 0 to 100 km / h in just 4.8 seconds, top speed transit 270 km / h. The IS F was a genuine thoroughbred underwent extensive driving tests on the Fuji Speedway in Japan and at the renowned Nurburgring, Germany. This thoroughbred was designed with specific components of performance improvement, from the engine to the tires and wheels through the transmission and suspension.

The slimmer IS

the versatility of the SI continued to explore in 2009 with the launch of the iS 250C, sleek coupe convertible equipped with a retractable hardtop three parts. This mechanism was not only the fastest in the market but, thanks to its ingenious design, the IS C so attractive with hood as without it and provided ample space for passengers in the rear seats.

current third-generation IS marked the beginning of a new era with the introduction of hybrid technology of Lexus. Since the model’s launch in 2013, the IS 300h has proved to be by far the preferred choice of European customers, with a percentage of sales IS 90 percent. Full Hybrid model is characterized by its exceptional efficiency and smoothness also retaining the elements that have traditionally been part of the special appeal of IS. Its powertrain combines a gasoline engine Atkinson cycle four-cylinder and 2.5-liter with a compact and powerful electric motor that guarantees smoothness and steering response and is assisted by a system of intelligent variable valve timing Dual VVT- i, injection technology Lexus D-4S and a recirculation system of exhaust gas of high performance. Its advanced technical design ensures fuel economy and emissions unprecedented, with official figures of 97 g / km of CO2 and 4.3 l / 100 km, which reinforces the attractiveness of the model in a market where environmental performance and costs of vehicle ownership are key considerations for the consumer.

the iS continues to form worldwide fundamental part of the range of Lexus models currently marketed in more than 70 countries, with sales exceed 6,000 units per month.

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