ENTORNOINTELIGENTE.COM / Diageo Venezuela held the first session of the third season of talks Quiet Home, a place to share, discuss and debate on topics of interest to the company and the Venezuelan society.
Quiet Home: Marketing to Millennials in the Venezuelan company was the name given to this meeting which focused, discuss the importance of Millennials or Generation “Y” for businesses in the country. In addition, the gathering focused on how organizations understand these young people who have grown up with the new century and have developed in a challenging environment and challenge; being a generation that has changed the way we approach the market.
This time, the guest panel was comprised of Vizo Veronica Ruiz, founder of Mashup Interactive Agency; Felix Rios, director of Option Venezuela and Kevin Nichols, Manager of Brand Pampero Foundation. Moderation of the conversation was in charge of the speaker Polo Troconis.
In an environment “at home”, panelists, journalists and special guests they defined a rich debate what defines a member of the Millennials generation that brings together those born between 1985 and 1994. “This terminology arises because there is a lot of people trying to understand an entire generation. The Millennials are a group that is connected with the technology at all times, because for them is important, as is constantly changing to feel present, “said Veronica Ruiz of Vizo.
For Felix Rios, “is the age of information. It is good to know what characteristics define a Millennial. However, some are more than others. For example, a Millennial Caracas is not equal to one another city in the country. A Millennial Chacao is not equal to one of Sabana Grande. You have to study more depth to this generation, “he said. In this regard, Vizo added that Millennials are determined on its merits.
Alexandra Míguez, Organizational Communication specialist and assistant to the discussion group, said the Millennials many projects running simultaneously with differently than previous generations commitment. “This generation is passionate, breaks the mold, the Millennials are committed themselves, seeking emotional connection and outreach in everything they do,” he said.
Meanwhile, Kevin Nichols stressed the need for alternatives to conquer this market segment. “The responsibility of an organization is to provide accurate information on the brand that manages information because this generation investigates and likes to ask. To be completely transparent with the information, a direct relationship with these consumers is created,” he said.
“As Millennials are technology, the role of business must wager at digital, prepare parts for social networks and not put online the content of other traditional media that fail to connect with this audience,” explained one of the guests, Yimmi Castillo, manager of digital media Empresas Polar.
The talks of Quiet House are designed to generate exchanges of views, impressions and views on trends and issues that are relevant to society.
Carmen Gisela Ginich, manager of Corporate Relations for Diageo Venezuela, said: “We are proud to generate encounters like these that promote exposure of perspectives on issues that contribute to the country and we also add value to the organization.”
This activity was held at the offices of Diageo Venezuela in Caracas and was attended by over 45 guests, who enjoyed a different time in a warm atmosphere and friends, and also shared their views through the social network twitter . with #DiageoEnCasa
With Information ENTORNOINTELIGENTE.COM
www.entornointeligente.com
See also www.mundinews.com | www.eldiscoduro.com | www.tipsfemeninos.com | www.economia-venezuela.com | www.politica-venezuela.com | www.enlasgradas.com | www.cualquiervaina.com | www.espiasdecocina.com | www.videojuegosmania.com
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