SPAIN: War in the taxi advertising PP – EntornoInteligente

SPAIN <- - AUGURE_NOTICIA_INICIO!>: War in the taxi advertising PP / World / Do the drivers are right or left? Did you vote in the Espe or Carmena? And what about the Cifu “As people who are, each driver will have their ideology, but yesterday there was an event that could change the concept that the locals have their taxi drivers.

The PP Madrid, citing the recent city ​​ordinance allows advertising in the taxi, has signed with 900 drivers to advertise their candidates for the City Council and the Community, Esperanza Aguirre and Cristina Cifuentes.

The campaign “pioneer,” the PP has caused a gap in the taxi sector. The popular have chosen for promotion to Radiophone Taxi Cooperative, which has about 3,000 members. Each of the 900 taxi drivers charge between 50 and 60 euros for the 15 days of the campaign, depending on whether carry advertising not only on the rear doors but inside the vehicle.

For Professional Taxi Federation initiative “is not a good idea”, because the image of the taxi “not You should focus on one or another political tendency; we do not have to identify “explains Julio Sanz, his spokesman, recalling that in the decade of the 90 other political party tried the same and a joint committee of Madrid City Council banned the campaign vehicles.

“We do not feel well a adminstrativa grant is used, as is a taxi, to announce any policy choice because it can be a rejection of the collective, we must uphold the principle of neutrality,” says Sanz, who also is useful to remember that the current municipal team, the PP also has done great damage to the taxi industry.

“We have lowered rates, the airport have fixed rates and have allowed the intrusion and illegal,” says the spokesman for the group. Meanwhile, we circle in the taxi industry is looking to advertise their vehicles home training, but in this case, free of charge, according to industry sources.

From the Consistory Madrid recall that the ordinance allowing advertising on taxis was passed in 2013 and regulates the continent but not the content, which must obtain the approval of the Electoral Board of Madrid.

Just yesterday, this body called for “immediate withdrawal” of the campaign that has been launched hazteoir.org on billboards and on a bus with the slogan “If you vote Cifuentes, casts abortion”. Speak up he announced yesterday that it will appeal the decision “unjust” and “intolerant”.

In a ceremony held yesterday, Cifuentes and Aguirre presented his campaign not only in taxis but also the PP buses, which will travel to the capital and the region during his campaign. The candidate for the City Council said the buses PP PP represent the essence of a “hit the ground, closest to the citizens’ party. Meanwhile, taxi drivers Cifuentes promised to work to end the intrusion in the profession and to reform the rules, facilitating the renewal of licenses.

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