Director of the newspaper El País of Spain announces imminent transformation of printed digital – EntornoInteligente

The Herald / In an open letter, the director of the newspaper El País of Spain, Antonio Cano, communicated to the wording of the decision to transform itself hereby printed on one digital, with the harsh reality that newspapers are facing worldwide.

“at home we have been making adjustments for some time and we have managed to carry out digital transformation mitigating as far as possible the damage that this has caused in our sector. Fortunately, despite the difficulties, we are still the printed best-selling newspaper in Spain with enough distance from our competitors, and our digital editions have achieved in the last eighteen months spectacular growth to turn the country into the media in Spanish most visited and read in the world, “he says.

” the crisis probably has not bottomed out yet. the transfer of readers from paper to digital is constant. You can already assume that the habit of buying the newspaper at the kiosk has been reduced to a minority. Most people, mainly the younger ones, seek information in other formats and consume differently, “said the journalist.

According to Cano,” also in the digital realm the situation remains still uncertain. The massive transfer of readers of the web to mobile phones, as well as the emergence of new mobile devices and recent threats such as ad blockers, along with other best known as the installation of the culture of gratuity, make very complex also the horizon in the field of new media. I begin to get the impression that the transition from paper to digital is only one and not the greatest of the many steps that newspapers have to give up to achieve our real future space. “

director of the newspaper El País of Spain announces imminent transformation of printed digital

Information the Heraldo

http://entornointeligente.com/articulo/8019286/Director-del-diario-El-Pais-de-Espana-anuncia-inminente-transformacion-de-impreso-a-digital

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