El País, another large that says goodbye to the role; It will be an essentially digital newspaper – Pulzo

Antonio Cano. / El País

He did it through an open letter to all its employees, which raises the increasingly inescapable reality faced printed newspapers in the world, which tackles the dilemma of becoming or succumb overwhelmed by the digital world.

Although highlights the leading position of El País in Spain (the printed newspaper more sold in that country), warns that “does not mean that the battle is won, “or that their survival as a means” is guaranteed “.

” the revolution that affects the media has not yet been completed, the picture is still very confusing. The crisis has probably not bottomed out yet. The transfer of readers from paper to digital is constant, “says another of his asides Caño letter. “You can already assume that the habit of buying the newspaper at the kiosk has been reduced to a minority. Most people, mainly the younger ones, seek information in other formats and consume differently “.

Remarca, though, that in the digital realm the situation also remains still uncertain, and points out some of the threats that hang over the field of new media. the massive transfer of readers of the web to mobile phones, the emergence of new portable devices, ad blockers and culture of gratuitousness

“I begin to get the impression that the transition from paper to digital is only one and not the greatest of the many steps that newspapers have to give up to achieve our real future space,” he says.

Announces, also, that after more than eighteen months of work and discussions, about “a key in the history of El País time” because in the coming days will complete the first phase of the work will enable a new wording, and thus there will come a time of conversion of the newspaper in a “essentially digital” newspaper

and defined the new medium well. it will be “a great generating platform content distributed among other media, the best newspaper printed in Spain. The axis of this medium will be the information. “

While ensures that are committed to continue publishing a print edition of El País” of the highest quality, “warns they will” all the time possible “because venture into” the construction of a large digital means of global coverage that can meet the demands of new and future readers. “

in this global perspective, released a fact that calls attention because it is a real warning to the newspapers on this side of the Atlantic: “that means [country] is and will be more American time, as it is in America where our growth is higher and our most promising expansion”

Keys transformation.

• Opting for image and video as a major instrument of mass communication
• Pass “newsroom integration” to a new synchronization system equipment and channels.
• Implementation of modern communication tools that can deal with speed and quality demands transparent information.
• it will be an essay without offices, open collaboration and exchange of ideas, in which the teams will be mixed to build new stories.
• at the heart of the main floor a modern open space dedicated to the creation and coordination of information will be installed and its distribution in the different channels.
• the center of this wording will have a modern bridge, which will be journalistic profiles, technological development, graphic editing and video, design, production , audience measurement, social networking, SEO and quality control.
• from there new narratives and new ways of communicating that will continue to keep this newspaper in the forefront of global journalism will be created.
• to facilitate the implementation of all this, the management team was strengthened with new profiles and more tailored to the current needs.

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