Leaders of PP attribute their electoral setback to communication problems
Political scientists and analysts blame government policies not spokespersons
José Precedo
The Country (Spain)
Monday March 30, 2015
After the fiasco of Andalusian, President of the Xunta, Alberto Nunez Feijoo, one of the barons more descent in the PP fruit of his two consecutive absolute majorities in Galicia, on Monday asked: “Who are explained While decisions of PP because if people do not understand them, we have a problem. ” The reclaimed from Galicia, 600 kilometers photo Surf defeat on the executive committee of the PP in Madrid, that most of autonomic leaders were lost.
The diagnosis of Feijoo, which had already warned in 2013 – “the Government of Rajoy lacks story”, said then has been replicated by other party leaders, such as Extremadura president, Jose Antonio Monagas, the leader of the Catalan PP, Alicia Sánchez-Camacho and President PP in Madrid, Esperanza Aguirre, who blamed the Executive Mariano Rajoy speech problem.
The internal debate was reopened on the eve of the campaign for the local and regional, to be held in May and PP where most of its territorial power plays. A large section of the party insists on blaming communication policy and questions to those who have been the most visible faces of the party: the number two , María Dolores de Cospedal and deputy secretary and spokesman, Carlos Floriano, flanked in recent weeks by the young Pablo Casado and aznarista deputy spokesman in Congress, Rafael Hernando. “We’ve given up and failed to communicate the choice of the people. For Floriano is so obvious that having served as spokesman these years has been relegated to name a campaign spokesman Pablo Casado. Worse than bad communication is not communication. We have given up a long time to go to televisions that monopolize the political debate and the president appear in a plasma, “said a member of the national leadership, demanding new faces and a different message.
The leaders consulted contrasted own mistakes to the successful strategy Citizens and Albert Rivera, who already positioned as a direct rival.
A spokesman admits that the PP was installed in recent years in an “overly analog” communication and it has been slow to take “the new digital era.” But he insists that the problems have been diagnosed and strategy is changing in the last year. And held that, after giving the talk shows for lost, “there is now party people on the sets and ministers have tripled their interviews and President speaks”. “We’ve changed, I do not know is whether arrive in time to trace” he says.
Out of acronyms, public opinion research analysts and experts say the PP has a much more serious problem that his speech: the policies developed since joining to power in 2012, contradicting its election promises and the opposition of Rajoy.
The aims Belén Barreiro, former president of the CIS and director of My Word, a company dedicated to social research and market. “A year after arriving at La Moncloa Rajoy, the Government had already sunk in voting intentions and party valuation. And since then it has been fossilized. The ministers have the worst value of democracy. My question is how much of error message and how policy. If reality goes one way, the speech can not go another. 54% of Spaniards say they have depleted the crisis and Spain is now a more unequal country. I see incorporated into the discourse of the PP Government and sensitivity to those people who have lost so much, “he says.
A convinced Marianist with seat on the executive committee urges admits that the task of humanizing the party and its most visible faces: “Although two million jobs, which will not happen before the general operators were created, we need to empathize with people. Rajoy would gain much if he himself is in Congress: best in replicas when improvising, that speeches leading writings. People believe managers are cold heartless “, defends this leader.
In the game, the weight of the press conference was awarded first Floriano, author of the most unusual phrases recent political history -after emptying computers PP denounced in court, said he could not extract information from those machines because they had no USB- ports, Cospedal, and lately Rafael Hernando, spokesman in Congress, which replaced an friendly face, now Minister of Health, Alfonso Alonso. The choice of Hernando doors interpreted in as a formula to please the toughest party. And the day he debuted his sentence was known for defaming the leader of UPyD, Rosa Díez, which was accused of illegally financed.
Toni Martinez, director of The Puppets and Ondas award for All for the Radio in the SER, who has spent 20 years doing political satire, says the problem is the difference between what the PP insists on counting and reality. And returns to the case Bárcenas . “Trying to convince us that four treasurers organized a b accounting for 18 years without anyone knowing it is absurd. And then there is the string of comical phrases, which Bárcenas is that gentleman “. . Or the “compensation deferred” Bárcenas
Barreiro warns of what awaits the PP unless you change your strategy: “Among retirees is the most votes but among new voters force their supports are 5% “.
spontaneous expression or outrageous
” We used spontaneous expressions leading to communication errors too fat to be studied in universities Policy. I think that some of our speakers have had to face a problem of corruption that is alien. Happened to Cospedal, who has been hearing the case by what I read in the newspapers, “said a member of the executive committee of the PP. “Managing a case where you are accused of having a box b 18 is very complicated,” he added.
Another colleague of acronyms is not so understanding and says the problem is the method by which they are designated spokespersons: “We name those who accept to say the biggest atrocities. Others refuse to recite certain sales arguments with what some call ideas. “
The PhD in Political Science, Sociology and Anthropology Belén Barreiro attributes it to” PP effort to deny reality. ” “The first thing to do in a digital society that has very powerful mechanisms for information is being autoexigente with yourself,” said the doctor in Political Science. “That is incompatible with that Cospedal held from Genoa Feijoo victory in Galicia and Andalusia to face, let go Pablo Casado” laments a member of the leadership of the PP.
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