games is a business increasingly diversified. Traditional sales model in stores yet force the new approach to downloadable games and mobile platforms for all audiences have barely past thirty years. Nolan Bushnell , founder of Atari and creator of one of the first commercial video games, the iconic and rudimentary Pong, has lived his 72 years many stages in this industry that already invoices nearly more than 700 million euros per year in Spain.
From what lies ahead in the world of digital entertainment, the virtual reality is one of the fronts where Bushnell puts his best expectations. “ fields that interest me are the virtual reality and augmented reality. I especially attracts augmented reality, which I think is more interesting than the virtual “, he explained in an interview during his visit to Spain on the occasion of the Tenerife Lan Party 2015 , meeting gathering more than 2,000 gamers this week.
The graduate engineer at the University of Utah sees more value in augmented reality that is capable of using real environments to recreate scenarios digital virtual reality that, in his opinion “ very green ” and heavier for the user, “ not seen for two or three hours with a helmet ” because it is “ little comfortable “. Is precisely the comfort and not the price the factor determining commercial success of virtual reality in the coming years, believes the designer, who expects the launch of the technology by 2016.
In reality platforms Existing increased, Nolan keeps Hololens of Microsoft, technology that go first devoted to social uses and later fit into video games. it is not surprising. Who once succeeded in producing games, arcades and consoles, it is now more interested in using technology as a means to favor sectors such as education with projects like Brainrush , project that hopes to renew the foundations of learning in schools.
Nolan Bushnell for his talk with entrepreneurs Innova TLP.
The way to sell video games has mutated dramatically in the last ten years. Now digital is customary, the non-tangible, drive over to the download , and who revolutionized the home console market with the 2600 takes years predicting the fall machines. Although times change, there comes the death of the traditional console. Bushnell still committed to it, but with nuances: consoles renew increasingly advance following a similar to Apple with the iPhone strategy
<. p> “ [The consoles will be renewed] maybe not every year, but every so often. The March launch of machines will be continuous. The technology is becoming cheaper, faster and less power consumption “explains the designer, who committed to the continuity of traditional machines in the years to come as long as linked to systems “ Open ” type Android . “ This is what will happen in the gaming industry, which is increasingly open source, applications web-based, Steam or online ,” said game designer .
A Bushnell did not doubt that both Sony and Microsoft will launch a successor to its current consoles: “ We have the PS4, and yes, there will probably be a Playstation 5 . The same will happen with Xbox One and its successor, but I think that as time passes will be less important “. Bushnell forecast already have a first confirmation: Nintendo Wii U launched in 2012 and in 2016-just four years later- is already planning its renovation with the NX . Between PS3 and PS4 they spent nearly ten years.
Times change business and the audience grows , evolves and video game conceived consumption otherwise. Now video games “ bind with life ” with the daily. “ We played here at home, in the street … We’ll see games that you can play when you’re walking to work through geolocation . There will be games for converting this room in a castle with high walls and monsters “he predicts. It is not the future, is a reality and we have a reference Made in Spain with the Invizimals series produced by Novarama in Barcelona, pioneered the use of augmented reality with consoles. When you stop creating video games to make fantasies reality has arrived.
With trends such as virtual reality or video games in the cloud, the digital entertainment industry opens up new business horizons, but not all they are able to meet the expectations of consumers. When the game becomes a service, the funding comes later, not in the initial sale, sometimes, even downloading free- and this means including paid content with creating virtual marketplaces where can be purchased from virtual clothes to improvements to overcome levels.
The first business model focused on purely aesthetic elements not supposed problems, but the second rising anger in the community known as He paid to win, English ‘ pay to win ‘ -, and Bushnell knows. This market is currently governed by the actual currencies, but will end fueled by criptomonedas , virtual currency like Bitcoin to become integrated in the world of video games
The evolution of the game for more than three decades still have steps to take in fronts as the integration of women in a predominantly male industry . In Spain, almost half of the players are girls, although they still prefer Bushnell games puzzles and construction. Atari founder recalls the saga of The Sims Electronic Arts. “ What we do have now is that the games are ubiquitous. My children, many boys and girls, playing video games everywhere and sometimes they do share titles regardless of gender “he says.
Before that, got reinvent the business strategy of Atari with original ideas that years later remain more relevant than ever. A ‘ party ‘ like this where you are right now is nothing more than a gathering of gamers where they share life for a week; the Pizza Time Theatre emerged from his mind in 1977 were only restaurants where kids could eat and play games that were born to fill a new business need, “ We sold slot machines for about 500 euros. There was a decline in prices began to think he was on the wrong side of the business, because the money they really had were the arcades … That’s how we got to this business model ” .
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